Privacy policy

Last updated: October 2, 2025


The Crooked Crown Collective (“CCC,” “we,” “us,” or “our”) operates this website and related services, including all information, content, features, tools, products, and services, in order to provide you, the customer, with a curated brand experience across all CCC brands (the “Services”). CCC is powered by third-party platforms such as Shopify, Klaviyo, Meta, and TikTok, which enable us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.


Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.





Personal Information We Collect or Process



When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:


  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and payment details.
  • Account information including your username, password, preferences, and settings.
  • Transaction information including items purchased, returned, exchanged, or saved.
  • Communications with us, such as support inquiries or feedback.
  • Device information including browser, network, IP address, and unique identifiers.
  • Usage information including how and when you interact with our Services.






Personal Information Sources



We may collect personal information from the following sources:


  • Directly from you when you sign up, create an account, or make a purchase.
  • Automatically through the Services (cookies, device, and usage tracking).
  • From service providers that enable payments, shipping, analytics, and marketing.
  • From partners or other third parties.






How We Use Your Personal Information



Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:


  • Provide, Tailor, and Improve the Services — including order processing, shipping, returns, account management, and personalized experiences.
  • Marketing and Advertising — including email, SMS, and online advertising to promote CCC and its affiliated brands:
    • Krumbl Co. (snacks & treats)
    • Crooked Crown Apparel (CCA) (clothing & merchandise)
    • Crooked Crown Visions (CCV) (visual media & branding)
    • The Collective Live (TCL) (media, shows, podcasts)
    • King Grovey Music & Media (music, events, creative content)
    • Any future brands or projects under CCC

  • Security and Fraud Prevention — including authentication, fraud detection, and maintaining safe transactions.
  • Communicating with You — including customer support and notifications.
  • Legal Reasons — including compliance with law, discovery, subpoenas, and enforcement of terms or policies.






How We Disclose Personal Information



In certain circumstances, we may disclose your personal information to third parties subject to this Privacy Policy, including:


  • With Shopify, Klaviyo, Meta, TikTok, and other vendors or service providers.
  • With business and marketing partners for advertising and promotions.
  • With CCC affiliates and across CCC brands to provide offers and updates across the CCC ecosystem.
  • As part of a business transaction such as a merger, acquisition, or restructuring.
  • To comply with legal obligations, protect rights, and enforce policies.






Relationship with Third Parties (Shopify, Klaviyo, etc.)



CCC uses Shopify and other platforms to process payments, manage accounts, and deliver Services. These third parties may collect and process your personal information on our behalf and may store information outside your country of residence. For more information, see Shopify’s Privacy Policy at https://privacy.shopify.com/en.





Third-Party Websites and Links



Our Services may link to websites or platforms operated by third parties. We are not responsible for the privacy or security of such sites. Your information shared on third-party platforms (e.g., social media) may also be visible to other users.





Children’s Data



The Services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If a parent or guardian believes a child has provided personal information, they may contact us to request deletion.





Security and Retention of Your Information



We take reasonable steps to secure your personal information. However, no system is 100% secure. We retain your information as long as necessary for Services, compliance, and legal obligations.





Your Rights and Choices



Depending on your location, you may have the following rights:


  • Right to Access / Know
  • Right to Delete
  • Right to Correct
  • Right of Portability
  • Right to Opt Out of Targeted Advertising
  • Right to Manage Communication Preferences (unsubscribe from email or reply STOP to SMS)



Requests can be submitted through our Services or by contacting us.





Complaints



If you have concerns about our practices, you may contact us or your local data protection authority.





International Transfers



Your personal information may be transferred, stored, or processed outside of your country. Where required, we rely on standard contractual clauses or similar mechanisms to ensure adequate protection.





Changes to This Privacy Policy



We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date.





Contact

If you have questions about our privacy practices or this Privacy Policy, contact us at:

 

 thecollective@crookedcrown.co

41 University Drive, Long Branch, NJ, 07740, US

Key Clause (for legal + strategy):

 

 

By opting in, you agree to receive updates and promotional content from the Crooked Crown Collective and its affiliated brands, including but not limited to Krumbl Co., Crooked Crown Apparel, Crooked Crown Visions, The Collective Live, King Grovey Music, and any future projects launched under CCC.